Anybody who has been in the internet marketing industry for any period of time knows that prospecting leads is vital.
Manifestly it is impossible and inappropriate to pitch to everyone and if you do you will find you don't have many pals.
Ways to Prospect Leads Online
Below are the systems you should follow when prospecting leads online or off-line.
The facility to close sales is directly related to the quality of the leads you generate. Pitching to people who are utterly disinterested from the beginning is not going to get you anywhere. This could sound clear, but some who are only starting out in network marketing will pitch to anything with a heart beat - they seem to lose their commonsense.
Identifying your prospect lead comes first. Understand what "target marketing" means. Better still identify who your best target customer or prospect is, and aim at once at them.
Below are some common lead prospecting techniques, though of course there are numerous others. It's all down to what does it for you and what you are comfy doing, when you are using a method you are pleased with, it will show when you make your show.
Word-of-mouth or personal recommendation is the best way to generate good prospect leads. Time is of the essence, always follow up any referrals you are given swiftly and don't forget to mention the referee's name. Satisfied clients do the great majority of your selling for you, if they're referring you to pals they're going to be intensely positive about your product and your prospect is thus pre-warmed.
Whatever you do with this lead will get back to the person that referred it, never forget to thank the referrer and follow up fast. This system can snowball and often leads to more leads, the perfect result. Offering an incentive to the referrer is almost always a sensible idea, if it's a money off coupon or a small present. If this person then makes a practice of referring people to you, they might be an ideal applicant for your downline team, as in effect they already are.
Prospecting Leads through Networking
Clubs and organizations are a good way to generate leads, and if you aren't a member of any go ahead and join! This bunch of folks will be excellent for prospecting purposes. You could also join networking groups to share leads gathered from others in related enterprises. For instance if you're selling software, hookup with those who sell PC hardware, just make sure it is a two-way street in this situation, and always thank and provide incentives for those who give you leads.
Trade shows are expensive places that may take up plenty of your time, but they are excellent places to find qualified leads. Tradeshows are visited by many thousands that could be part of your audience, so be helpful and friendly. Attraction marketing is the key in these situations, so don't just sit around watching the clock - get involved.
As quickly as you have identified your potential prospects, you need to gather their info. Simply see what their business is, look interested, and get some information. This way you'll quickly grow a list of qualified leads.
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Brad Whitsett
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